Signtronix: Counter to Conventional Wisdom

Slow economic times make business owners wonder which expenses are wise and what must be delayed.  Signtronix has been working with businesses since 1959.  During downturns, a new set of signs can revitalize a business.  Well-timed updates might accompany a new product line or service offering that will draw new customers.  All new signage would carry a consistent message that the business is open and vital.  Combining the installation of new signs with a substantive business event creates sustained interest in the business.  Sustained sales of the new product and service can bring a business back from the brink.

Traditional advertising methods are targeted to a generic audience that may or not respond to the campaign.  Signtronix signage tends to reach more people with an interest in the product or service.  Thousands of passersby will become interested in the business since something on the landscape changed.  Curious people will stop by just to find out what is happening.  Interior signage should carry more information about the products or services.  Surrounding businesses will investigate the reasons for the new signage.  Some will copy the method and create two new images on the landscape.  This powerful combination will draw people from other parts of town.

Hunkering down and saving money might cause additional strain on the business.  Signtronix experts will offer valuable suggestions for the business decision maker who has made other attempts to revitalize the business.  Strategy is essential when dollars are scarce, and customers must be coerced into spending money.  Essential goods and services are met with interest and cash when customers are made aware of the company’s ability to deliver quality.  The cost of new signage will be offset by improved sales revenue over a sustained period of time.  As the economy improves, additional offerings can be added to the sign pole for added interest.

Signtronix: Signs are Reliable Partners

A business sign provides innumerable services without complaining about being underpaid.  Signtronix knows the value offered when attractive signs are erected outside a business establishment.  Passersby notice new additions to the landscape, and the sign offers many other benefits as well.

·         Draws attention – Appropriate signs will cause people to look for the business.  Other businesses in the area will use an attractive sign as a landmark in their directions.

·         Describes offerings – Informative signage designed by Signtronix professionals will reveal important information about the company’s products and services.  Brand elements assure the public that the sign belongs to the company being sought.

·         Enhances appearance – Business image enhances trust in the marketplace.  Attractive signage conveys the strength of the company’s offerings.

·         Ever-present – Around the clock, the sign will stand tall among its peers.  People will leave for the evening, but the sign will remain to alert the public to the company’s presence.

·         Does not call in sick – A sign will never ask for the day off because the weather is nice enough to go play golf.  The sign stands sentry through all kinds of weather and turmoil.

·         Increases sales – Installation of new signs will improve the foot traffic in the business.  People are naturally curious and a new sign offers the opportunity to find out more about an existing business.  Most business owners can mark the day when the new sign went up because sales increased dramatically.

·         Worth every penny – Signtronix designers encourage business owners to consider the number of years the sign will stand over the premises.  Cost per day is easier to understand than the installation costs.  Increased sales will offset the cost of the sign.

Wise business owners consider the business image in every sign-related decision.  Interior and exterior signage works together to drawn people into the location and provide valuable information during the visit.

Signtronix: Basic Purposes for Signs

Businesses have always used signs to communicate various messages to the public.  Information on the signage is selected carefully to answer questions that have been asked frequently.  Signtronix has been designing signs for decades.  Each has unique needs for the ABCs of effective signage.

• Attract more customers – More than 80 percent of all customers live within five miles of the business.  In a mobile society, loyal customers move away on a consistent basis, which leaves the business looking for new customers.  New signage whenever a product or service is introduced will attract interest from the passersby.  A few new customers each week translates into significant sales growth each year.

• Brand the business – Elements in the sign should remind the passerby of the presence of the business.  The same people will pass by the location multiple times each month.  Having a unique product or service ensures that those people will visit at regular intervals.  This steady stream of business comes from association in the customer’s mind.  All advertising should contain some of the same elements that are present on the outdoor signs.

• Create a steady stream of impulse sales – Location is important in the buying decisions of loyal customers.  A sign that is visible from the fast-moving traffic will draw people off the road.  Products and services must be uniquely packaged and priced to retain the loyalty of customers.  Additional exterior signage will draw attention when new products are introduced.  People love to buy, but they hate to be sold.  Signs should convey new opportunities to buy unique products.

Signs are posted outside businesses to remind busy people that the business exists.  Frequent visits from customers keep cash flowing into the business through all kinds of economic cycles.  Signtronix designers strive to make the most interesting signs on the streetscape to ensure that the client is visible.

Signtronix: Effective Signs are Essential

In the vast array of people who pass by a business each day, there are more than a few that will be drawn to an effective sign.  Signtronix designers strive to create the best possible sign designs for every client.  A noticeable sign is essential for the business that is located in the midst of many others.  The designer will use the same process in each design and achieve a superior result each time.

• Simple message – Signs must offer complete information at a glance.  Fast-moving traffic will not stop for the individual looking for the sign associated with a specific business.  Clear signage improves foot traffic in any business location.

• Visual interest – Brand elements are used in the signage to create visual interest for the public.  Interesting signs can draw customers into the establishment on an impulse.  Bright and cheerful signs are welcoming to anyone with a slight interest in the products and services offered.

Decision makers can trust Signtronix designers to offer great suggestions for signs that will be used for each purpose.

Signtronix: Professional Sign Designers

Wise business owners know when the hire professionals to complete certain important tasks.  Catastrophic consequences of amateur attempts at sign creation are not worth saving a few dollars in the near term – or losing a lot of dollars in the long term (with the loss of exposure to new customers).  Signtronix designers work hard to protect every client from the five most common sign mistakes.

• Mistake #1 – Poor designs – Experienced Signtronix designers know how to create effective sign designs.  A business sign is an integral part of the branding of a business.  The indoor and outdoor signage must have the right elements to draw attention from many directions.
• Mistake #2 – Incorrect Construction Materials – Watch the type of materials your sign designer uses for your sign. Temporary signs will not require expensive materials that can stand up against the elements.  Permanent business signs will require high quality materials because of many and varied conditions they can be exposed to – no matter the location.
• Mistake #3 – Lack of planning – Early conversations with the sign designer are critical to get the right branding and message a business owner wants for their business.  Signs can be a powerful marketing tool if the proper design is used from the outset.  The business owner must be open to the questions so that the designer can create the best performing sign possible.

Some clients learn the hard way that professional sign designs are essential for business success.  Appropriate consultations with professionals will save time and money over the long term.

Signtronix: The Right Sign Company

New Signtronix clients express surprise at the number of referrals they received from satisfied existing clients.  Finding a reputable sign company can be challenging unless the potential client asks around.  A high percentage of the existing signs in towns and cities all across the country were designed by Signtronix.  Business owners rely on the opinions of their peers when time comes to make major purchases like signage.  An attractive sign in front of a business is a great place to find a referral.  Happy clients share their personal experience with Signtronix and encourage the seeker to contact the industry leader without delay.

Signtronix: Illuminate the Sign

Passersby notice signs even when the business is closed for the evening.  Signtronix reminds all clients that a sign provides round-the-clock advertising for the business.  Prior to selecting an illumination method, the Signtronix designer will ask the client about color preferences and use for the sign.  Some design considerations require choices to be made prior to placing elements into the design.  Backlit signs, internally lit signs and LED marquis are three different approaches to lighting a sign.  Signtronix verifies the legal limits in the client’s location prior to making final illumination recommendations.  Clients can rest assured that the final designs will present the right image to everyone in the area.