Signtronix: New Signs vs. Old Advertising Methods

Conventional advertising in printed publications and on local television stations is costly and ineffective in comparison to improved signs.  Signtronix designers offer innovative suggestions to clients who are seeking to improve existing sales.  A new sign erected over the establishment draws far more attention than any paid advertisement.  Thousands of people will see the new sign and a significant percentage will wander into the establishment.  Even when the business is closed, the sign will remind passersby to come back during business hours.  The right kind of sign will offer important information while welcoming new customers to come inside for a look around.

Signtronix: Image Translates Into Belief

The public associates rundown exterior signage with an old business that is past its prime.  Signtronix designers encourage business decision makers to consider the impact that the company image has on sales.  Businesses will live through various cycles that are marked new products and services.  New brand elements will raise awareness in the marketplace and create interest.  Updated signs should be created to include the new brand elements.  Customers will notice the revitalized look and become interested in the company once more.  Every effort should be made to coordinate signage improvements with actual business events.  Customers are easily disappointed if substance does not support the new signs.

Signtronix: Noticeable Improvements from Signs

Sign placement is important enough to some businesses that they will pay enormous sums of money to acquire the right piece of land.  Signtronix has worked with companies of all sizes since 1959 to create effective designs that will draw customers.  Awareness of the business precedes becoming a customer.  Signs convey information about the company and its ability to deliver what is offered.  Brand strength is essential for creating trust in the marketplace. Customers want to know that the same company will be there for many years.  High-quality signs convey a permanence that is irreplaceable in the minds of consumers.

Drivers rely on large signs to find businesses on busy thoroughfares.  Some famous businesses strive to determine the best placement of the sign that will bring in customers time and again.  Signtronix encourages clients to observe the most visible signs on the streets leading to their locations.  Some of the same attributes must be included in the client’s signage.  After drawing customers in, the interior signage must assist the sales force with completing sales.  Important information saves time for the customer and the salesperson.  Most product questions should be provided without personal interaction.  The combined impact of exterior and interior signage cannot be overstated.

Business owners know how to recognize the actual affects of installing new exterior and interior signage.  Employees will share stories about comments made by others who work in the area.  Customers will mention their new-found awareness of the business.  Each offering encourages the business owner that the investment aligns with the recommendations from Signtronix.  Signs are more important than consumers realize.  As memory triggers, signs cannot be replaced.  Many people will remember a specific need because the sign was visible from a passing vehicle.  Investments in new signs are repaid many times over throughout the life of a business.

Signtronix: Counter to Conventional Wisdom

Slow economic times make business owners wonder which expenses are wise and what must be delayed.  Signtronix has been working with businesses since 1959.  During downturns, a new set of signs can revitalize a business.  Well-timed updates might accompany a new product line or service offering that will draw new customers.  All new signage would carry a consistent message that the business is open and vital.  Combining the installation of new signs with a substantive business event creates sustained interest in the business.  Sustained sales of the new product and service can bring a business back from the brink.

Traditional advertising methods are targeted to a generic audience that may or not respond to the campaign.  Signtronix signage tends to reach more people with an interest in the product or service.  Thousands of passersby will become interested in the business since something on the landscape changed.  Curious people will stop by just to find out what is happening.  Interior signage should carry more information about the products or services.  Surrounding businesses will investigate the reasons for the new signage.  Some will copy the method and create two new images on the landscape.  This powerful combination will draw people from other parts of town.

Hunkering down and saving money might cause additional strain on the business.  Signtronix experts will offer valuable suggestions for the business decision maker who has made other attempts to revitalize the business.  Strategy is essential when dollars are scarce, and customers must be coerced into spending money.  Essential goods and services are met with interest and cash when customers are made aware of the company’s ability to deliver quality.  The cost of new signage will be offset by improved sales revenue over a sustained period of time.  As the economy improves, additional offerings can be added to the sign pole for added interest.