Sign placement is important enough to some businesses
that they will pay enormous sums of money to acquire the right piece of
land. Signtronix has worked with
companies of all sizes since 1959 to create effective designs that will draw
customers. Awareness of the business
precedes becoming a customer. Signs
convey information about the company and its ability to deliver what is
offered. Brand strength is essential for
creating trust in the marketplace. Customers want to know that the same company
will be there for many years.
High-quality signs convey a permanence that is irreplaceable in the
minds of consumers.
Drivers rely on large signs to find businesses on busy
thoroughfares. Some famous businesses
strive to determine the best placement of the sign that will bring in customers
time and again. Signtronix encourages
clients to observe the most visible signs on the streets leading to their
locations. Some of the same attributes
must be included in the client’s signage.
After drawing customers in, the interior signage must assist the sales
force with completing sales. Important
information saves time for the customer and the salesperson. Most product questions should be provided
without personal interaction. The
combined impact of exterior and interior signage cannot be overstated.
Business owners know how to recognize the actual affects
of installing new exterior and interior signage. Employees will share stories about comments
made by others who work in the area.
Customers will mention their new-found awareness of the business. Each offering encourages the business owner
that the investment aligns with the recommendations from Signtronix. Signs are more important than consumers
realize. As memory triggers, signs
cannot be replaced. Many people will
remember a specific need because the sign was visible from a passing
vehicle. Investments in new signs are
repaid many times over throughout the life of a business.
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