Dear Signtronix:
Scott and I just want to tell you of the response we’ve had with our new electronic sign from Signtronix. The moment it arrived at Whiting Motors, it generated interest; first with our employees and then with our customers – even before it was hanging in the window!
As we were unpacking the sign from its crate, several staff members gathered around curious and commenting about how “cool looking” it was! The Service Manager was very pleased when seeing the Whiting’s Service/Goodwrench panel. He said that his shop needed signage like that! We were all pleased at how well your design department did with GM’s “American Revolution” logo in the other panel. We installed this panel in place of the “Thank You for Your Business” panel and it works out well. Based on photos of this panel in the sign, GM paid 100% in co-op advertising dollars.
An elderly couple in our waiting area watched with interest as we changed out panels, and positioned and placed the sign in out very prominent front window. They said that it looked great and even went outside to see how well the reader board “glowed”.
Once Scott made time to study and download the reader board CD, he found it easy to use and change, just like you said! In the first collection of running advertisements, he listed an $11.00 (labor), plus supplies oil change, with the fifth one FREE. We had people we had never seen before coming into the shop to ask about our $11.00 oil changes! He also advertised that we rent cars and I have personally had people ask me about vehicle rentals on the street. Despite having signs around the dealership stating that we rent cars, people who’ve never been in our showroom didn’t know we provided that service. Now, with out Signtronix sign, anyone coming down the street can read that we provide this service and much more than just sales.
Thank you, Mat, for being so tenacious in marketing this sign to both of us! You were very knowledgeable and easy to work with. Scott was so pleased with the sign that he submitted the idea to his NADA 20 Group during their fall meeting. Several other dealers were very interested, and we hope you hear from them. I have enclosed a copy of his idea letter for your reference.
Good luck with your marketing! You are a fine salesman and you have a wonderful product in Signtronix! Keep us on your mailing list!
Sincerely,
Scott and Mary Whiting
Whiting Motors, Inc.
217 West Park Street
Livingston, Montana 59047
VIDEO: Indoor LED Sign
Friday, March 6, 2009
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