Friday, December 28, 2012

Signtronix: Measurable Growth Because of Signs


Certain business events require an investment in new exterior signage.  Signtronix reminds new and current clients to consider updating at least one sign when new products and services are added.  People notice changes in the signs that stand on the streetscape year after year.  New signs alert the public that something great is happening inside the building.  Carefully designed signs will convey strength and ability to the customers that have been loyal for many years.  New customers will come in to find out more about the goods and services offered.  People who work in the area will notice the new sign.

Large businesses know that sign placement is invaluable in the effort to establish a new location.  City ordinances that limit sign positions will be fought when a business can prove that revenues will be lower.  Signtronix knows the best methods of sign design that will work within the ordinances in any location.  Representatives offer each client a number of options for each new sign.  Combinations of exterior and interior signs will draw customers in the door and complete sales with little contact with employees.  Product information can be offered in the right part of the store to answer most of a customer’s questions.  Menu signs allow the customer to make choices before reaching the counter, or order window.

After the new signs are installed, clients are surprised at the many different comments received from many people.  Some admirers will call to say how much the sign adds to the external appearance.  Signtronix designers know how to include the right brand elements and colors to each sign.  Other people in the area will use the new sign as a landmark when providing driving directions.  The free publicity is helpful for the business that invests in new signage.

Friday, December 21, 2012

Signtronix: The Power of Sign Advertising


The American public has grown accustomed to finding the same businesses in many different places across the nation.  Signtronix has designed some of the most famous signs on the streetscape.  Instead of looking hard for something unfamiliar, the message from signs allow the potential customer to find a trusted business with ease.  For more than 50 years, Signtronix has worked with clients to place appropriate signage inside and outside of every type of business, large and small.  Everyone depends on great signs to find businesses to conduct commerce.  More people will see an exterior sign than all the ads that could be run in a newspaper or on local television.

Business owners sometimes avoid the expense related to purchasing the best possible signage.  Signtronix representatives work with new clients to explain the many different ways that signs will grow the business.  Customers come to trust the image projected on the sign.  Familiarity is essential when the customer wants to repeat a past experience.  Products and services must be of comparable quality to retain loyal customers over the years.  Investments in signage will repay the business many times over in new customers, saved time and more sales.

Signs that fall into disrepair must be replaced at the earliest possible convenience.  Customers perceive that the business is unable to provide the same goods and services if the sign remains damaged.  Signtronix professionals remind clients that this type of situation is the perfect time to upgrade the exterior signage.  Changes to a sign draw attention and can be a great advertising tool.  People are curious by nature, and they will come in to see what happened.  Instead of an unnecessary business expense, the new sign becomes an opportunity to win new customers.  People who work in businesses nearby will see the new sign and use it as a landmark.  Few people realize how much business can be won through the purchase of new signage.

Friday, December 14, 2012

Signtronix: Imagine a World Without Signs


Exploring a city on the first visit would be nearly impossible without the visible sentries that line every streetscape.  Signtronix has been designing signs for more than 50 years.  Effective signs draw people from high-speed thoroughfares, busy streets and businesses nearby.  The thought of not seeing any signs might be a dream for some people, but business owners realize that signs are the lifeline for any business.  Many people make split-second decisions to visit an establishment based on the signage.  Decision makers agonize over the right sign design until the first meeting with a Signtronix representative.

Proven design methods ensure that the new sign will become the most effective marketing tool a business owns.  Every dime invested in the external signage is similar to hiring a business partner who is never late, on vacation or out sick.  The sign will work round the clock to tell passersby about the presence of the store, restaurant or office.  Great signs have many positive attributes, including:

·         Attractive colors that match the website and marketing materials
·         Information about the company’s products and services
·         A landmark for the business location
·         Imagery for the customer to remember for the next visit

Few people notice signs on the streetscape until something changes.  A new sign will draw attention from people in all walks of life.  People love to visit a favorite business just because a new sign appeared.  That type of major event is an announcement that something is happening.  Signs are so familiar that most people could never imagine a world where signs are not visible from multiple angles at all hours of the day and night.  Signtronix will continue to work with clients in every industry and business sector to offer great suggestions that will bring more customers.

Friday, December 7, 2012

Signtronix: Lease Great Signage


Recent economic events have caused serious cash flow challenges for businesses in every sector.  Signtronix offers an excellent sign lease program that offers the perfect answer.  A respresentative will offer many different suggestions and work with the client to devise the best strategy.  Instead of purchasing the signs, the client signs a lease agreement with Signtronix.  The lease payments are set at the same amount every month, which is affordable for the client.  Large investments in signs are no longer necessary for the business with substantial start-up costs.  Few business owners realize that the option exists.

Lease payments are considered an operating expense, which creates a tax benefit.  Low payments ensure that the business owner is able to acquire signage earlier.  Great signs are essential for attracting customers to the location.  Just like a great website homepage, the sign out front conveys strength and ability to the general public.  An attractive sign offers information and creates interest.  People will stop by to learn more about the business and might become a loyal customer for many years to come.  Without signs during the first few weeks, a business would struggle to survive.  The Signtronix lease program is designed to remove barriers to entry.

New clients are surprised to find out that instead of an initial lump sum payment, the signs can be installed on a lease.  Signtronix designers love to offer this option for businesses that have limited cash.  Business owners avoid finding out more about the signage possibilities because the thought of spending so much money at once feels impossible.  Interior signage is just as important as the sentry that stands on the edge of the street.  Customers appreciate being led to the needed products and finding important information.  Sales will be completed without help from employees.  Leasing signage is an innovative answer to the same old question: cash limitations.