Signtronix: Beautiful Landmarks

Installation of exterior signage changes the appearance of the surrounding neighborhood. Signtronix has been hearing stories from happy business owners for decades. Other businesses will use a Signtronix sign belonging to someone else to give directions to their own establishment. This free advertising is invaluable to the person who installed Signtronix outside signs on the business and at the street edge. Customers mention the new signs because the business is easier to find. Brilliant colors and meaningful images will make a business memorable in the minds of patrons and passersby. Sign designers know that certain attributes must be in each sign to draw sufficient attention.

Signtronix: Standing Sentry

Businesses have been asking Signtronix for innovative sign designs for more than a half-century. After the doors have closed for the evening, the exterior signage reminds passersby that the business has great products and services available. Signtronix designers strive to create effective signs that will draw people from far and wide. Business owners may sleep at night, but the sign will stand tall and be visible across the streetscape. The next day customers will mention the gentle nudge they received to come in and make a purchase. Signtronix business signage does more for the business image than any other visual reminder.

Signtronix: How Clients Know Signs Work

Business owners struggle to find the perfect means to communicate their offerings to the public. Signtronix specializes in working with every client to design effective signage for roadsides, building exteriors and interior locations. Since the entire process is interactive, business decision makers have the opportunity to explain their products and services to someone who wants to increase their sales through the use of signs. Existing brand elements are used to create signs that will be recognizable from a distance.

Public awareness is one of the most important benefits from installing signs that do more than display the company name. Signtronix has been a premier sign manufacturer since 1959. The goal for every client is to increase their visibility, which draws more customers into the establishment and increases sales. Even during slow seasons, awareness of the business is important because of the need for a steady stream of new customers. Loyal customers will learn more about the existing product lines and increase their purchases as well.

After the signs are installed, the business owner finds that the nature of questions inside the store change. The signs that were installed answer many of the most common questions. Now the questions are focused on how products work and which services would be best combined to meet needs. Every employee enjoys working with customers to solve their real needs instead of simply selling a product. Each sale brings in more money because customers find more of what they need in the store.

Each customer is asked how he or she found out about the business, and the brief survey reveals that the new sign is more visible than the old one. Since the business is easier to find, the entire day is filled with customers coming in to the store and finding products to meet their needs. Some people mention that the sign that was placed on the back of the building reminded them to pick up some things on their way home from work. Casual conversation reveals the ways that customers are benefitting from the investment in the signs. Instead of spending money on traditional advertising, the client has seen the increased sales that are the result of being more visible to the community. Passersby will notice the new sign and venture into the store just to find out what has changed. This steady stream of curious visitors is one of the most encouraging parts of installing a new set of signs.

Signtronix: Electronic Message Centers

Signs have been transformed into flexible message boards by the technological advances realized through LED lighting and computerized displays. Signtronix offers a full line of electronic message centers, or EMCs, for clients with the need to advertise constantly changing information. Many different types of businesses, including restaurants, theaters and sports venues realize the following benefits from EMCs:

· This dynamic form of advertising is so much more than a matrix of LED lights. High- resolution screens allow illustrated messages to be placed on the screen for easy viewing by everyone who can see the sign.

· Messages are changed at a moment’s notice by end users that can tailor the message on the board to convey their immediate marketing needs.

· An electronic message board provides an effective form of communicating with the public as they pass by the location on foot or in automobiles. Since the message changes frequently, more attention is paid to the sign.

· Time-sensitive promotions can be placed on the EMC throughout the day. Potential customers can check the EMC in front of a restaurant to see what will be offered as a lunch or dinner special.

· Outdoor EMCs can draw new customers from high-speed thoroughfares. Messages that are concise and informative are very effective for people who need updates at a glance.

· As one of the most cost-effective forms of advertising, an EMC sign will cost $10-$20 per day to operate. A typical ad in the Yellow Pages will average $99 per day. Radio commercials cost almost $250 per day and a newspaper ad can run $700 per day. The return on investment makes the EMC a great choice.

Once a client realizes the effectiveness of advertising with an EMC, Signtronix works with the client to understand how many ways the EMC can be used to communicate with the public. Selection of the right EMC is an important part of the process. Certain facts will assist with the final decision, including:

· Site location with respect to traffic flow on major thoroughfares.

· The size of the sign with respect to distances at which it can be seen.

· Monochrome or full color must be selected based on the use of the sign and the budget of the client.

When the EMC is utilized to its full capability, the client sees an increase in the interest of their business. Concise message wording will answer questions for people who need information as they pass by the sign.