Signtronix: Signs are Reliable Partners

A business sign provides innumerable services without complaining about being underpaid.  Signtronix knows the value offered when attractive signs are erected outside a business establishment.  Passersby notice new additions to the landscape, and the sign offers many other benefits as well.

·         Draws attention – Appropriate signs will cause people to look for the business.  Other businesses in the area will use an attractive sign as a landmark in their directions.

·         Describes offerings – Informative signage designed by Signtronix professionals will reveal important information about the company’s products and services.  Brand elements assure the public that the sign belongs to the company being sought.

·         Enhances appearance – Business image enhances trust in the marketplace.  Attractive signage conveys the strength of the company’s offerings.

·         Ever-present – Around the clock, the sign will stand tall among its peers.  People will leave for the evening, but the sign will remain to alert the public to the company’s presence.

·         Does not call in sick – A sign will never ask for the day off because the weather is nice enough to go play golf.  The sign stands sentry through all kinds of weather and turmoil.

·         Increases sales – Installation of new signs will improve the foot traffic in the business.  People are naturally curious and a new sign offers the opportunity to find out more about an existing business.  Most business owners can mark the day when the new sign went up because sales increased dramatically.

·         Worth every penny – Signtronix designers encourage business owners to consider the number of years the sign will stand over the premises.  Cost per day is easier to understand than the installation costs.  Increased sales will offset the cost of the sign.

Wise business owners consider the business image in every sign-related decision.  Interior and exterior signage works together to drawn people into the location and provide valuable information during the visit.

Signtronix: Basic Purposes for Signs

Businesses have always used signs to communicate various messages to the public.  Information on the signage is selected carefully to answer questions that have been asked frequently.  Signtronix has been designing signs for decades.  Each has unique needs for the ABCs of effective signage.

• Attract more customers – More than 80 percent of all customers live within five miles of the business.  In a mobile society, loyal customers move away on a consistent basis, which leaves the business looking for new customers.  New signage whenever a product or service is introduced will attract interest from the passersby.  A few new customers each week translates into significant sales growth each year.

• Brand the business – Elements in the sign should remind the passerby of the presence of the business.  The same people will pass by the location multiple times each month.  Having a unique product or service ensures that those people will visit at regular intervals.  This steady stream of business comes from association in the customer’s mind.  All advertising should contain some of the same elements that are present on the outdoor signs.

• Create a steady stream of impulse sales – Location is important in the buying decisions of loyal customers.  A sign that is visible from the fast-moving traffic will draw people off the road.  Products and services must be uniquely packaged and priced to retain the loyalty of customers.  Additional exterior signage will draw attention when new products are introduced.  People love to buy, but they hate to be sold.  Signs should convey new opportunities to buy unique products.

Signs are posted outside businesses to remind busy people that the business exists.  Frequent visits from customers keep cash flowing into the business through all kinds of economic cycles.  Signtronix designers strive to make the most interesting signs on the streetscape to ensure that the client is visible.

Signtronix: Effective Signs are Essential

In the vast array of people who pass by a business each day, there are more than a few that will be drawn to an effective sign.  Signtronix designers strive to create the best possible sign designs for every client.  A noticeable sign is essential for the business that is located in the midst of many others.  The designer will use the same process in each design and achieve a superior result each time.

• Simple message – Signs must offer complete information at a glance.  Fast-moving traffic will not stop for the individual looking for the sign associated with a specific business.  Clear signage improves foot traffic in any business location.

• Visual interest – Brand elements are used in the signage to create visual interest for the public.  Interesting signs can draw customers into the establishment on an impulse.  Bright and cheerful signs are welcoming to anyone with a slight interest in the products and services offered.

Decision makers can trust Signtronix designers to offer great suggestions for signs that will be used for each purpose.

Signtronix: Professional Sign Designers

Wise business owners know when the hire professionals to complete certain important tasks.  Catastrophic consequences of amateur attempts at sign creation are not worth saving a few dollars in the near term – or losing a lot of dollars in the long term (with the loss of exposure to new customers).  Signtronix designers work hard to protect every client from the five most common sign mistakes.

• Mistake #1 – Poor designs – Experienced Signtronix designers know how to create effective sign designs.  A business sign is an integral part of the branding of a business.  The indoor and outdoor signage must have the right elements to draw attention from many directions.
• Mistake #2 – Incorrect Construction Materials – Watch the type of materials your sign designer uses for your sign. Temporary signs will not require expensive materials that can stand up against the elements.  Permanent business signs will require high quality materials because of many and varied conditions they can be exposed to – no matter the location.
• Mistake #3 – Lack of planning – Early conversations with the sign designer are critical to get the right branding and message a business owner wants for their business.  Signs can be a powerful marketing tool if the proper design is used from the outset.  The business owner must be open to the questions so that the designer can create the best performing sign possible.

Some clients learn the hard way that professional sign designs are essential for business success.  Appropriate consultations with professionals will save time and money over the long term.