Friday, November 30, 2012

Signtronix: When That Classic Look Matters


Everyone knows that business signage is helpful in the quest to build an unsurpassed business reputation.  Initial expenses can be overwhelming when the business opens for the first time.  Signtronix has a lease program that is helpful to any business owner with minimal cash.  Significant tax benefits are associated with leasing the sign.  Signtronix representatives have all of the important details.  Many other benefits come from the lease program, including:

·         Affordable monthly payments – The representative and client will determine an affordable rate that fits into the business budget.

·         Significant tax breaks – The monthly lease payment is considered a deductible operating expense.  Lease payments have been known to reduce the Alternative Minimum Tax, or AMT, liability for businesses.

·         Fixed payments – Business owners need consistent monthly payment plans that will not fluctuate.

·         Pay as you go – The use of the sign equipment is agreed upon as long as the monthly payments are made.

·         Affordable investment – Business growth will offset the cost of the sign lease.  Increased profits allow the business owner to hire more people and expand the business offerings.

·         Improved cash flow – Businesses require healthy cash flow to survive.  Leasing a sign ensures that significant capital is available for employees, inventory and advertising.

·         Accurate forecasting – Financial forecasts are easier to create since the lease payment is set.

New clients are encouraged to ask the Signtronix representative for an application for the lease program.  Many different sign options are available, and the lease program might be the best approach.  New signs can be added as needs change and the business adds new products and services.  Attractive signage is essential for the strong reputation that creates customer trust.  From the outset, the business owner should use the highest quality signs that will communicate to the public.

Friday, November 16, 2012

Signtronix: Changeable Signs Create Interest


A marquee sign can cause people to notice a business that has been in the same place for many years.  Signtronix knows that certain establishments will see increased traffic when a marquee is out front.  Restaurants can use the signs to display specials.  Public areas will advertise special events and last minute schedule changes.  Churches have been using marquees for decades to impart wisdom to the masses.  Pictures on the internet will go viral if a misspelled word creates a funnier saying.  Passersby will change driving habits for the opportunity to view the sign.  The addition of a marquee sign might be the boost needed to draw more people.

A Signtronix representative can help the client to understand the countless uses for a marquee sign.  The owner can determine what type of messages should be displayed and the best time to make changes.  Weekly specials create a need to reach out to drivers who might be searching for a particular item.  Careful planning inside the store will cause the same customer to make other spontaneous purchases.  Experienced retailers know that timing and placement work together to increase sales.  Frequent changes to the marquee message will initiate a conversation with the buying public.

Anyone who has misspelled a word, or made a faux pas, on a marquee knows that more attention is gained during that week than any other time.  Whenever this happens, the business owner realizes how many people are seeing the sign every day.  This is important when a significant local event happens.  Messages on the marquee can be posted to help people know how to help or where to receive assistance. Astute business owners begin to use the marquee as an instantaneous way to reach out to thousands of people.  Some business owners offer the use of the marquee space to other establishments in the area, too.

Friday, November 9, 2012

Signtronix: Superior Signs for Windows and Inside


A hand-scribbled sign sitting in a business location window will draw attention.  Signtronix believes that type of attention is not helpful.  A business owner begins to realize that high-quality window signs are instrumental in building credibility with customers.  The exterior signs will alert the public to the location.  As the customer approaches, similar signs with the brand elements and important information will bring the customer into the door.  Potential customers make a number of decisions while walking to the building.  Attractive signs encourage the customer in their search for a specific product or service.  Window signs that repeat offers made in online and print advertising are essential.

As the door opens, the customer will look for helpful signs that hold the answers to a series of internal questions.  Signtronix signs are placed in full view of the front door to lead the customer to the right place.  Few customers realize that the series of decisions is guided by answers to unspoken questions.  Organization within the store prevents lost sales when the staff is busy with other customers.  People are busy and refuse to wait when looking for a specific product.  Interior signs can stand in for busy staff members.  The customer will complete the sale without interacting with another person.

Clients receive many suggestions from the experienced Signtronix designer.  The effort to enhance the interior signage is helpful in the quest to grow the business.  Few people have to be convinced that interior sign updates have made a difference after the signs have been installed.  Customers notice the organized appearance of the entire store.  While few can define the reason, business owners learn quickly to embrace interior signage.  The cost of signs is offset through the increased number of sales completed with the new signage.  New signs and attractive displays should accompany significant business events.

Friday, November 2, 2012

Signtronix: When the Classic Look Matters


Some of the most famous brands in America are displayed on Signtronix signs.  In large and small communities, businesses that have been in the same location for decades rely on attractive street-side signs.  Customers will use the sign as a landmark to give directions to many places in the area.  This free advertising is invaluable to the owner of the sign.  A unique sign that stands strong through a storm will gain additional notoriety.  Signtronix designers strive to match the best attributes with the needs of each client.  The signs will last for years, and the image projected is important.

A Classic business sign from Signtronix represents the flagship offering one of the nation’s oldest sign companies.  Client satisfaction remains the top priority, but the methods have changed.  Technology has created countless colors and design options that are available.  Brand elements can be included in the signs to strengthen the brand recognition in the public eye.  The classic sign is created with a proprietary vacuum forming process that creates a striking appearance.  Attractive signs convey strength and ability to potential customers.  Businesses will be assessed from the first glance at the signage on the exterior of the building.

Designers know size, height and placement are essential to prevent the new sign from being overlooked on the streetscape.  The number of people who comment on the new sign will surprise the business owner.  A new sign can be placed on the same post, and people will notice.  Surrounding businesses will use the new sign as a landmark in giving directions to their businesses.  The purchase of a new sign can compliment a business event to create interest in the business.  Local reporters love a unique story about the local business venturing into a new product or service line.