Signtronix: How Clients Know Signs Work

Business owners struggle to find the perfect means to communicate their offerings to the public. Signtronix specializes in working with every client to design effective signage for roadsides, building exteriors and interior locations. Since the entire process is interactive, business decision makers have the opportunity to explain their products and services to someone who wants to increase their sales through the use of signs. Existing brand elements are used to create signs that will be recognizable from a distance.

Public awareness is one of the most important benefits from installing signs that do more than display the company name. Signtronix has been a premier sign manufacturer since 1963. The goal for every client is to increase their visibility, which draws more customers into the establishment and increases sales. Even during slow seasons, awareness of the business is important because of the need for a steady stream of new customers. Loyal customers will learn more about the existing product lines and increase their purchases as well.

After the signs are installed, the business owner finds that the nature of questions inside the store change. Many of the most common questions are answered by the signs that were installed. Now the questions are focused on how products work and which services would be best combined to meet needs. Every employee enjoys working with customers to solve their real needs instead of simply selling a product. Each sale brings in more money because customers are finding more of what they need in the store.

Each customer is asked how they found out about the business, and the brief survey reveals that the new sign is more visible than the old one. Since the business is easier to find, the entire day is filled with customers coming in to the store and finding products to meet their needs. Some people mention that the sign that was placed on the back of the building reminded them to pick up some things on their way home from work. Casual conversation reveals the ways that customers are benefitting from the investment in the signs. Instead of spending money on traditional advertising, the client has seen the increased sales that are the result of being more visible to the community. Passersby will notice the new sign and venture into the store just to find out what has changed. This steady stream of curious visitors is one of the most encouraging parts of installing a new set of signs.

Signtronix: How We Know Signs Are Valuable

A sign salesman was speaking with the storeowner when he was asked a very pointed question: “How do you know a lighted sign will increase the number of people who visit my store?” Instead of answering with a trite, “Trust me!” the wise sales man provided an informative and thought-provoking answer to this valid question.

The salesman asked the storeowner how many people visited his store each day, and the estimate was about 100 people each business day. His next question was about the number of passersby, out on the busy downtown street, walked by the door of the store between dawn and midnight. The guess was approximately 1,000.

After observing for a few minutes, the salesman believed that figure to be low, but he decided to use that daily figure, which would add up to 6,000 passersby each week. Since many of them would pass by multiple times, he decided to use 3,000 for his calculation.

The recent census estimated that the annual income in that community was close to $50,000. He continued his discussion with the storeowner so they could establish an estimate of the percentage of a household income that would be spent in his store. After deciding on five percent, which meant $2,500 per year from each household, or $50 per week.

When the final calculations were tallied, the 3,000 people each week multiplied by $50 per week would be a potential income of $150,000 per week that was possible in the store. Current sales calculations based on the 100 people who came in the store meant that the income per week averages $30,000. The remaining 80 percent of potential sales had to be won somehow.

Signtronix enables storeowners to communicate their offerings to the 80 percent of potential customers on that busy street. Every year sign specialists work with business owners who are uncertain of the power of signage.

Back to our story: the salesman explained that even if he cut the potential sales figure in half, there was $75,000 in potential sales each week. While paying the same amount of rent, taxes and insurance, the business owner could more than double his sales by spending some money on a sign.

This timeless story appeared in the December 15, 1913 issue of ST. Ninety-eight years later business owners are still asking the same question. Every dollar must be stretched to its limit in these lean times, and putting up an attractive sign might be the best decision made for the new year.

Signtronix: Measurable Benefits of Signs

Some of the most famous businesses on the globe have mastered the strategic positioning of their signs. Signtronix brings the overwhelming benefits of effective signage into the realm of small business. People must be aware of the presence of a business before they can become a patron. Advertising through various media is only as effective as the reach of the provider. TV commercials and print ads have become the least effective ways to reach the masses. Signs that carry important information about the products and services offered by a business will win more sales than most other types of advertising.

Studies have shown that effective signage improves safety for drivers on major thoroughfares. Drivers lose focus on their driving when seeking an obscure sign for a business that is located in crowded commercial locations. Unfamiliar surroundings can be made more navigable by well-placed signs that are visible from a distance. Signtronix works with each of our customers to determine the best placement for each sign. Signs that are mounted on the building are effective, but street side signs are a major factor on crowded urban corridors. Business owners are asked for their thoughts and opinions, and then our experts make some recommendations.

In-store signage can improve sales by providing detailed product information. Brief information can be followed by details that will make the sale without any salesperson interaction. Certain products draw enthusiasts to stores and businesses that would not be of interest without the one offering. All of these specialties should be posted on attractive signs. Once the signs are designed and posted, matching graphics can be added to the website pages to provide familiarity to website visitors before they attempt to find the physical location.

Every effort is made to evaluate the results of the signs that have been installed at customer sites. Most clients are amazed at the results that are achieved within days of installing the signs. An attractive sign will become a landmark used by other business owners to provide directions to their stores. This form of free advertising has been known to grow the interest in the company that owns that beautiful new sign. One of the way to find out how customers are finding the business is to take an informal poll of all the new customers who come into the store or business. Many people will state that they were unaware of the existence of the business before the new sign was installed.

Signtronix: Counter-Intuitive Advice

Founded in 1959, Signtronix has become one America’s premier sign manufacturers. Our offerings include many different types of signs that range from outdoor lighted signs to LED message boards, channel letter marquis and window signs. Every one of our signs is built with a single goal; to help all of our customers enhance their visibility, which will bring in new customers and grow their businesses.

Business owners are mavericks with an innate sense of their market and potential of their business to survive. When news stories convey that the economy is in dire straits, many owners begin to wonder if they should build a bunker and dig in for the duration. During the slow seasons, advertising efforts must be optimized to reach the highest number of possible customers. Signtronix encourages all of their existing and new customers to update all of their signage to keep their businesses locations fresh and interesting to the public. Cutting the advertising budget can bring about even slower sales cycles.

Reducing expenditures is not always the best approach to weathering a sluggish economic cycle. Wise spending that yields results can sustain the business through the times when competitors take a defensive approach. Nothing has ever been won by taking a defensive posture. Great businesses stand the test of time because they follow their instincts and do what mediocre entities will not do; make great things happen in the face of adversity.

Well-placed signs can bring passersby from a different street because of their curiosity. Those curious passersby can become a steady stream of valuable customers. Sometimes people think that only the store name must be on a sign, but there are dozens of messages that can let the public know what a company has to offer. Each time a new product or service is added to the company’s portfolio, an informative sign can be added to the main sign pole or place in the window. These signs work to gain business even when the location is closed.

Instead of going with the flow and hunkering down in the face of a slowed economy, allow our specialists to design an effective sign that will get to work from the very first day it is installed. The key to thriving when others scrape by is to embrace the challenges and approach each challenge with courage and creativity. Innovative signage can make all the difference for the business that depends on interest from the public to win customers.