Signtronix: How We Know Signs Are Valuable

A sign salesman was speaking with the storeowner when he was asked a very pointed question: “How do you know a lighted sign will increase the number of people who visit my store?” Instead of answering with a trite, “Trust me!” the wise sales man provided an informative and thought-provoking answer to this valid question.

The salesman asked the storeowner how many people visited his store each day, and the estimate was about 100 people each business day. His next question was about the number of passersby, out on the busy downtown street, walked by the door of the store between dawn and midnight. The guess was approximately 1,000.

After observing for a few minutes, the salesman believed that figure to be low, but he decided to use that daily figure, which would add up to 6,000 passersby each week. Since many of them would pass by multiple times, he decided to use 3,000 for his calculation.

The recent census estimated that the annual income in that community was close to $50,000. He continued his discussion with the storeowner so they could establish an estimate of the percentage of a household income that would be spent in his store. After deciding on five percent a figure of $2,500 per year from each household, or $50 per week, was calculated.

When the final calculations were tallied, the 3,000 people each week multiplied by $50 per week would be a potential income of $150,000 per week that was possible in the store. Current sales calculations based on the 100 people who came in the store meant that the income per week averages $30,000. The remaining 80 percent of potential sales had to be won somehow.

Signtronix enables storeowners to communicate their offerings to the 80 percent of all potential customers on that busy street. Every year sign specialists work with business owners who are uncertain of the power of signage.

Back to our story, the salesman explained that even if he cut the potential sales figure in half, there was $75,000 in potential sales each week. While paying the same amount of rent, taxes and insurance, the business owner could more than double his sales by spending some money on a sign.

This timeless story appeared in the December 15, 1913 issue of ST. Ninety-eight years later business owners are still asking the same question. Every dollar must be stretched to its limit in these lean times, and putting up an attractive sign might be the best decision made for the New Year.

Signtronix: Counter-Intuitive Advice

Founded in 1959, Signtronix has become one America’s premier sign manufacturers. Our offerings include many different types of signs that range from outdoor-lighted signs to LED message boards, channel letter marquis and window signs. Every one of our signs is built with a single goal; to help all of our customers enhance their visibility, which will bring in new customers and grow their businesses.

Business owners are mavericks with an innate sense of their market and potential of their business to survive. When news stories convey that the economy is in dire straits, many owners begin to wonder if they should build a bunker and dig in for the duration. During the slow seasons, advertising efforts must be optimized to reach the highest number of possible customers. Signtronix encourages all of their existing and new customers to update all of their signage to keep their businesses locations fresh and interesting to the public. Cutting the advertising budget can bring about even slower sales cycles.

Reducing expenditures is not always the best approach to weathering a sluggish economic cycle. Wise spending that yields results can sustain the business through the times when competitors take a defensive approach. Nothing has ever been won by taking a defensive posture. Great businesses stand the test of time because they follow their instincts and do what mediocre entities will not do; make great things happen in the face of adversity.

Well-placed signs can bring passersby from a different street because of their curiosity. Those curious passersby can become a steady stream of valuable customers. Sometimes people think that only the store name must be on a sign, but there are dozens of messages that can let the public know what a company has to offer. Each time a new product or service is added to the company’s portfolio, an informative sign can be added to the main sign pole or place in the window. These signs work to gain business even when the location is closed.

Instead of going with the flow and hunkering down in the face of a slowed economy, allow our specialists to design an effective sign that will get to work from the very first day it is installed. The key to thriving when others scrape by is to embrace the challenges and approach each challenge with courage and creativity. Innovative signage can make all the difference for the business that depends on interest from the public to win customers.

Signtronix: Resume of a Sign

Many challenges face business owners who are striving to create a profitable business in the midst of innumerable challenges. Since 1959, Signtronix has been creating signs that have become one of the few constants in the life of the business and its owner. All of the headaches associated with business ownership would vanish if every supplier, employee and customer had similar credentials to the signs. Most people tire of the overload of information that faces them whenever they drive down a busy thoroughfare in a popular business area. If those reliable sentries are removed from the landscape, the impacts are dramatic because the sign has an unmatched role in the life of a business.

· Attracts attention – Sign draw the attention of approximately 80 percent of all passersby in vehicles and on foot. Attractive signs will become the landmark for other businesses in the area, which creates free advertising for the sign owner.

· Explains offerings – Potential customers will begin to understand the products and services offered by the business because of the information displayed on the signs. Existing customers will look for the familiar brand elements from the sign on the business website and ad copy whenever the business is mentioned.

· Professional appearance – Beautifully designed signs present the very best possible image that comes to represent the business. If a sign is damaged by the elements, timely repairs indicate that the business owner values the external appearance of the business because his image is attached.

· Always present – After the employees and owner go home for the evening, the sign stands guard over the premises. Weekends, holidays and at all times, the sign reminds the public that the business is ready to greet them.

· Never sick or absent – A sign will never call in sick or be late for work, which cannot be said for people. Everyone can rely on the sign’s commitment to the job of telling the public where to stop.

· Improves sales – When new signage is installed, businesses will realize increased sales. Some business owners have seen their sales double over the course of the months that follow the sign installation.

· Inexpensive – The price of the sign will be repaid to the business over the course of time because the one-time cost will be repaid many times over. Signtronix designs effective signs for businesses in every conceivable industry. The cost of most signs average approximately 20 dollars per day.

Signtronix: Electronic Message Centers

Signs have been transformed into flexible message boards by the technological advances realized through LED lighting and computerized displays. Signtronix offers a full line of electronic message centers, or EMCs, for clients with the need to advertise constantly changing information. Many different types of businesses, including restaurants, theaters and sports venues realize the following benefits from EMCs:

· This dynamic form of advertising is so much more than a matrix of LED lights. High- resolution screens allow illustrated messages to be placed on the screen for easy viewing by everyone who can see the sign.

· Messages are changed at a moment’s notice by end users that can tailor the message on the board to convey their immediate marketing needs.

· An electronic message board provides an effective form of communicating with the public as they pass by the location on foot or in automobiles. Since the message changes frequently, more attention is paid to the sign.

· Time-sensitive promotions can be placed on the EMC throughout the day. Potential customers can check the EMC in front of a restaurant to see what will be offered as a lunch or dinner special.

· Outdoor EMCs can draw new customers from high-speed thoroughfares. Messages that are concise and informative are very effective for people who need updates at a glance.

· As one of the most cost-effective forms of advertising, an EMC sign will cost $10-$20 per day to operate. A typical ad in the Yellow Pages will average $99 per day. Radio commercials cost almost $250 per day and a newspaper ad can run $700 per day. The return on investment makes the EMC a great choice.

Once a client realizes the effectiveness of advertising with an EMC, Signtronix works with the client to understand how many ways the EMC can be used to communicate with the public. Selection of the right EMC is an important part of the process. Certain facts will assist with the final decision, including:

· Site location with respect to traffic flow on major thoroughfares.

· The size of the sign with respect to distances at which it can be seen.

· Monochrome or full color must be selected based on the use of the sign and the budget of the client.

When the EMC is utilized to its full capability, the client sees an increase in the interest of their business. Concise message wording will answer questions for people who need information as they pass by the sign.