Signtronix: Electronic Message Centers

Signs have been transformed into flexible message boards by the technological advances realized through LED lighting and computerized displays. Signtronix offers a full line of electronic message centers, or EMCs, for clients with the need to advertise constantly changing information. Many different types of businesses, including restaurants, theaters and sports venues realize the following benefits from EMCs:

· This dynamic form of advertising is so much more than a matrix of LED lights. High- resolution screens allow illustrated messages to be placed on the screen for easy viewing by everyone who can see the sign.

· Messages are changed at a moment’s notice by end users that can tailor the message on the board to convey their immediate marketing needs.

· An electronic message board provides an effective form of communicating with the public as they pass by the location on foot or in automobiles. Since the message changes frequently, more attention is paid to the sign.

· Time-sensitive promotions can be placed on the EMC throughout the day. Potential customers can check the EMC in front of a restaurant to see what will be offered as a lunch or dinner special.

· Outdoor EMCs can draw new customers from high-speed thoroughfares. Messages that are concise and informative are very effective for people who need updates at a glance.

· As one of the most cost-effective forms of advertising, an EMC sign will cost $10-$20 per day to operate. A typical ad in the Yellow Pages will average $99 per day. Radio commercials cost almost $250 per day and a newspaper ad can run $700 per day. The return on investment makes the EMC a great choice.

Once a client realizes the effectiveness of advertising with an EMC, Signtronix works with the client to understand how many ways the EMC can be used to communicate with the public. Selection of the right EMC is an important part of the process. Certain facts will assist with the final decision, including:

· Site location with respect to traffic flow on major thoroughfares.

· The size of the sign with respect to distances at which it can be seen.

· Monochrome or full color must be selected based on the use of the sign and the budget of the client.

When the EMC is utilized to its full capability, the client sees an increase in the interest of their business. Concise message wording will answer questions for people who need information as they pass by the sign.