Signtronix: How Clients Know Signs Work

Business owners struggle to find the perfect means to communicate their offerings to the public. Signtronix specializes in working with every client to design effective signage for roadsides, building exteriors and interior locations. Since the entire process is interactive, business decision makers have the opportunity to explain their products and services to someone who wants to increase their sales through the use of signs. Existing brand elements are used to create signs that will be recognizable from a distance.

Public awareness is one of the most important benefits from installing signs that do more than display the company name. Signtronix has been a premier sign manufacturer since 1959. The goal for every client is to increase their visibility, which draws more customers into the establishment and increases sales. Even during slow seasons, awareness of the business is important because of the need for a steady stream of new customers. Loyal customers will learn more about the existing product lines and increase their purchases as well.

After the signs are installed, the business owner finds that the nature of questions inside the store change. The signs that were installed answer many of the most common questions. Now the questions are focused on how products work and which services would be best combined to meet needs. Every employee enjoys working with customers to solve their real needs instead of simply selling a product. Each sale brings in more money because customers find more of what they need in the store.

Each customer is asked how he or she found out about the business, and the brief survey reveals that the new sign is more visible than the old one. Since the business is easier to find, the entire day is filled with customers coming in to the store and finding products to meet their needs. Some people mention that the sign that was placed on the back of the building reminded them to pick up some things on their way home from work. Casual conversation reveals the ways that customers are benefitting from the investment in the signs. Instead of spending money on traditional advertising, the client has seen the increased sales that are the result of being more visible to the community. Passersby will notice the new sign and venture into the store just to find out what has changed. This steady stream of curious visitors is one of the most encouraging parts of installing a new set of signs.