Friday, October 12, 2012

Signtronix: Why Use Signs at All?


From the early cardboard sign in a main street window, signs have become major players in the advertising efforts of businesses of every size and type.  Signtronix salespeople offer excellent sign choices for clients in every industry.  Few people realize that signs fulfill many purposes.

·         Increased traffic – Existing customers purchase from local businesses for as long as they live in the area.  Every business must realize the importance of signage that draws new customers through the doors.  Effective use of signs when new products arrive will ensure that more people visit each week.  The steady stream of foot traffic is essential for every business.

·         Brand recognition – Images remain in the minds of people for long periods.  Use of pictures and few words makes a sign memorable for the person who is seeking a certain product or service.  Business owners will contact the Signtronix salesperson for new ideas whenever new offerings become available.  The right combination of brand elements is sure to reach out to the right group of people.

·         Improve sales – Interior signage leads customers through the aisles and answers questions that lead to sales.  Impulse sales happen once the customer has found the product for which he came.  Great signs can increase the number of times a customer buys an item without intending to do so.

A business without signs is similar to a stereo without speakers.  People want to patronize great local businesses that offer the products and services being sought.  Signtronix designers have excellent design ideas for the business.  Effective signage is essential for the business with dreams of growing and offering the best possible products and services to new and existing customers.  Decision makers will realize significant benefits once the signs are in place and customer begin to stream through the door.

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