Friday, November 16, 2012

Signtronix: Changeable Signs Create Interest


A marquee sign can cause people to notice a business that has been in the same place for many years.  Signtronix knows that certain establishments will see increased traffic when a marquee is out front.  Restaurants can use the signs to display specials.  Public areas will advertise special events and last minute schedule changes.  Churches have been using marquees for decades to impart wisdom to the masses.  Pictures on the internet will go viral if a misspelled word creates a funnier saying.  Passersby will change driving habits for the opportunity to view the sign.  The addition of a marquee sign might be the boost needed to draw more people.

A Signtronix representative can help the client to understand the countless uses for a marquee sign.  The owner can determine what type of messages should be displayed and the best time to make changes.  Weekly specials create a need to reach out to drivers who might be searching for a particular item.  Careful planning inside the store will cause the same customer to make other spontaneous purchases.  Experienced retailers know that timing and placement work together to increase sales.  Frequent changes to the marquee message will initiate a conversation with the buying public.

Anyone who has misspelled a word, or made a faux pas, on a marquee knows that more attention is gained during that week than any other time.  Whenever this happens, the business owner realizes how many people are seeing the sign every day.  This is important when a significant local event happens.  Messages on the marquee can be posted to help people know how to help or where to receive assistance. Astute business owners begin to use the marquee as an instantaneous way to reach out to thousands of people.  Some business owners offer the use of the marquee space to other establishments in the area, too.

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