Friday, December 14, 2012

Signtronix: Imagine a World Without Signs


Exploring a city on the first visit would be nearly impossible without the visible sentries that line every streetscape.  Signtronix has been designing signs for more than 50 years.  Effective signs draw people from high-speed thoroughfares, busy streets and businesses nearby.  The thought of not seeing any signs might be a dream for some people, but business owners realize that signs are the lifeline for any business.  Many people make split-second decisions to visit an establishment based on the signage.  Decision makers agonize over the right sign design until the first meeting with a Signtronix representative.

Proven design methods ensure that the new sign will become the most effective marketing tool a business owns.  Every dime invested in the external signage is similar to hiring a business partner who is never late, on vacation or out sick.  The sign will work round the clock to tell passersby about the presence of the store, restaurant or office.  Great signs have many positive attributes, including:

·         Attractive colors that match the website and marketing materials
·         Information about the company’s products and services
·         A landmark for the business location
·         Imagery for the customer to remember for the next visit

Few people notice signs on the streetscape until something changes.  A new sign will draw attention from people in all walks of life.  People love to visit a favorite business just because a new sign appeared.  That type of major event is an announcement that something is happening.  Signs are so familiar that most people could never imagine a world where signs are not visible from multiple angles at all hours of the day and night.  Signtronix will continue to work with clients in every industry and business sector to offer great suggestions that will bring more customers.

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