Friday, January 11, 2013

Signtronix: Only a Sign Can . . .


Address customer turnover.  In an ever-changing world, a business can experience significant levels of turnover if something in the surrounding area changes.  Signtronix reminds all clients that a sign can balance the consumers who leave with new customers.  Visual advertising allows passersby to notice the company and stop in for a visit.  An anchor store can depart from the strip mall where the business is located.  The foot traffic could decrease if the business owner does not have a strong sign that reminds customers of the location.  A major employer can move away from the area, which will draw away some customers.  The sign can offset the loss of traffic.

Provide the best advertising.  Signs reach more people than any other form of advertising.  In a recent survey, more than 46 percent of all respondents said that the sign out front caused them to come into the business.  Signtronix designs great signs that will gain recognition from multiple directions, even when the traffic is passing by rapidly.  A sign will remind a customer to stop by the next day after the store has closed for the evening.  Round-the-clock advertising is invaluable for the business that is constantly seeking new customers.  Brand elements within the sign will cause the consumer to remember former experiences with the company.

Talk to your customers.  Many different sign designs allow the business owner to communicate important and timely messages to the public.  Specials, new products and great deals can be broadcast throughout the business day.  At night, important messages can be displayed for the benefit of another venue.  Signtronix recommends electronic message signs in certain areas because the business owner can draw new customers at any time of the day and night.  Customers will return during business hours when the message on the sign is compelling.

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