Signtronix: Counter-Intuitive Advice

Founded in 1959, Signtronix has become one America’s premier sign manufacturers. Our offerings include many different types of signs that range from outdoor lighted signs to LED message boards, channel letter marquis and window signs. Every one of our signs is built with a single goal; to help all of our customers enhance their visibility, which will bring in new customers and grow their businesses.

Business owners are mavericks with an innate sense of their market and potential of their business to survive. When news stories convey that the economy is in dire straits, many owners begin to wonder if they should build a bunker and dig in for the duration. During the slow seasons, advertising efforts must be optimized to reach the highest number of possible customers. Signtronix encourages all of their existing and new customers to update all of their signage to keep their businesses locations fresh and interesting to the public. Cutting the advertising budget can bring about even slower sales cycles.

Reducing expenditures is not always the best approach to weathering a sluggish economic cycle. Wise spending that yields results can sustain the business through the times when competitors take a defensive approach. Nothing has ever been won by taking a defensive posture. Great businesses stand the test of time because they follow their instincts and do what mediocre entities will not do; make great things happen in the face of adversity.

Well-placed signs can bring passersby from a different street because of their curiosity. Those curious passersby can become a steady stream of valuable customers. Sometimes people think that only the store name must be on a sign, but there are dozens of messages that can let the public know what a company has to offer. Each time a new product or service is added to the company’s portfolio, an informative sign can be added to the main sign pole or place in the window. These signs work to gain business even when the location is closed.

Instead of going with the flow and hunkering down in the face of a slowed economy, allow our specialists to design an effective sign that will get to work from the very first day it is installed. The key to thriving when others scrape by is to embrace the challenges and approach each challenge with courage and creativity. Innovative signage can make all the difference for the business that depends on interest from the public to win customers.