Signtronix: Measurable Benefits of Signs

Some of the most famous businesses on the globe have mastered the strategic positioning of their signs. Signtronix brings the overwhelming benefits of effective signage into the realm of small business. People must be aware of the presence of a business before they can become a patron. Advertising through various media is only as effective as the reach of the provider. TV commercials and print ads have become the least effective ways to reach the masses. Signs that carry important information about the products and services offered by a business will win more sales than most other types of advertising.

Studies have shown that effective signage improves safety for drivers on major thoroughfares. Drivers lose focus on their driving when seeking an obscure sign for a business that is located in crowded commercial locations. Unfamiliar surroundings can be made more navigable by well-placed signs that are visible from a distance. Signtronix works with each of our customers to determine the best placement for each sign. Signs that are mounted on the building are effective, but street side signs are a major factor on crowded urban corridors. Business owners are asked for their thoughts and opinions, and then our experts make some recommendations.

In-store signage can improve sales by providing detailed product information. Brief information can be followed by details that will make the sale without any salesperson interaction. Certain products draw enthusiasts to stores and businesses that would not be of interest without the one offering. All of these specialties should be posted on attractive signs. Once the signs are designed and posted, matching graphics can be added to the website pages to provide familiarity to website visitors before they attempt to find the physical location.

Every effort is made to evaluate the results of the signs that have been installed at customer sites. Most clients are amazed at the results that are achieved within days of installing the signs. An attractive sign will become a landmark used by other business owners to provide directions to their stores. This form of free advertising has been known to grow the interest in the company that owns that beautiful new sign. One of the way to find out how customers are finding the business is to take an informal poll of all the new customers who come into the store or business. Many people will state that they were unaware of the existence of the business before the new sign was installed.