Friday, August 3, 2012

Signtronix: Professional Sign Designers

Wise business owners know when the hire professionals to complete certain important tasks.  Catastrophic consequences of amateur attempts at sign creation are not worth saving a few dollars in the near term – or losing a lot of dollars in the long term (with the loss of exposure to new customers).  Signtronix designers work hard to protect every client from the five most common sign mistakes.

  • Mistake #1 – Poor designs – Experienced Signtronix designers know how to create effective sign designs.  A business sign is an integral part of the branding of a business.  The indoor and outdoor signage must have the right elements to draw attention from many directions.
  • Mistake #2 – Incorrect Construction Materials – Watch the type of materials your sign designer uses for your sign. Temporary signs will not require expensive materials that can stand up against the elements.  Permanent business signs will require high quality materials because of many and varied conditions they can be exposed to – no matter the location.
  • Mistake #3 – Lack of planning – Early conversations with the sign designer are critical to get the right branding and message a business owner wants for their business.  Signs can be a powerful marketing tool if the proper design is used from the outset.  The business owner must be open to the questions so that the designer can create the best performing sign possible.

Some clients learn the hard way that professional sign designs are essential for business success.  Appropriate consultations with professionals will save time and money over the long term.

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