Slow economic times make business owners wonder which
expenses are wise and what must be delayed.
Signtronix has been working with businesses since 1959. During downturns, a new set of signs can
revitalize a business. Well-timed
updates might accompany a new product line or service offering that will draw
new customers. All new signage would
carry a consistent message that the business is open and vital. Combining the installation of new signs with
a substantive business event creates sustained interest in the business. Sustained sales of the new product and
service can bring a business back from the brink.
Traditional advertising methods are targeted to a generic
audience that may or not respond to the campaign. Signtronix signage tends to reach more people
with an interest in the product or service.
Thousands of passersby will become interested in the business since
something on the landscape changed.
Curious people will stop by just to find out what is happening. Interior signage should carry more
information about the products or services.
Surrounding businesses will investigate the reasons for the new
signage. Some will copy the method and
create two new images on the landscape.
This powerful combination will draw people from other parts of town.
Hunkering down and saving money might cause additional
strain on the business. Signtronix
experts will offer valuable suggestions for the business decision maker who has
made other attempts to revitalize the business.
Strategy is essential when dollars are scarce, and customers must be
coerced into spending money. Essential
goods and services are met with interest and cash when customers are made aware
of the company’s ability to deliver quality.
The cost of new signage will be offset by improved sales revenue over a
sustained period of time. As the economy
improves, additional offerings can be added to the sign pole for added
interest.
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