The public associates rundown exterior signage with an
old business that is past its prime.
Signtronix designers encourage business decision makers to consider the
impact that the company image has on sales.
Businesses will live through various cycles that are marked new products
and services. New brand elements will
raise awareness in the marketplace and create interest. Updated signs should be created to include
the new brand elements. Customers will
notice the revitalized look and become interested in the company once
more. Every effort should be made to
coordinate signage improvements with actual business events. Customers are easily disappointed if substance
does not support the new signs.
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